Court Burkitt wins battle for Gonzalez Byass account Spanish sherry account

Court Burkitt and Company has beaten Lowe Howard-Spink and Banks Hoggins O’Shea to the Gonzalez Byass sherry account.

Court Burkitt and Company has beaten Lowe Howard-Spink and Banks

Hoggins O’Shea to the Gonzalez Byass sherry account.



The IDV-distributed brand split with its incumbent, Simons Palmer

Clemmow Johnson, after news broke of the agency’s merger with TBWA,

which is on the worldwide Seagram roster.



Media on the Gonzalez Byass account, currently held by Western

International Media, Lowes’ media arm, will also move to Court

Burkitt.



Hugh Burkitt, the chairman of Court Burkitt, said: ’The advertising

aims to position Gonzalez Byass as an authentic premium Spanish

sherry.’



Gonzalez Byass, the biggest selling sherry in Spain, is a range of five

sherries, of which the best known are Tio Pepe and Elegante.



Recent advertising, which was concentrated around a radio campaign on

Classic FM, took the form of a series of postcards from Spain, read out

by Hugh Laurie, describing how the Spanish drink their sherry -

chilled, dry and out of long glasses, rather than warm, sweet and out

of thimble-sized glasses as it is drunk in the UK.



Court Burkitt won the account after credentials presentations to

representatives from IDV and Gonzalez Byass. A new campaign, again

using radio as the main medium, is expected to appear in April, when

Court Burkitt officially takes over the account.



Simons Palmer won the business in April 1994, when it beat the then

Burkitt Weinreich Bryant Clients and Company and Banks Hoggins O’Shea

to the account.



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