Courtney to plug gap left by Grime

Keith Courtney, K Advertising’s creative director, will fill the gap created by Steve Grime’s departure from Leagas Shafron Davis last year.

Keith Courtney, K Advertising’s creative director, will fill the

gap created by Steve Grime’s departure from Leagas Shafron Davis last

year.



Courtney, 31, was confirmed this week as Leagas Shafron’s new creative

chief, ending a two-year stint at K.



He was propelled into the industry spotlight when the agency was

honoured five times at the 1996 Campaign Press Awards for its Pentax

cameras campaign.



Leagas Shafron had been without a creative director since the end of

last year when Grime resigned to become a partner at Mitchell Patterson

Aldred Mitchell (Campaign, 25 October 1996).



Courtney, an art director, will form a new partnership with Ron

Janowski, who has been in caretaker control of Leagas Shafron’s four

creative teams since Grime’s departure and remains deputy creative

director.



One of their first priorities will be to prepare the agency’s repitch

for the estimated pounds 15 million combined account of Royal

SunAlliance.



His arrival ends a review of more than 50 potential candidates for the

job from the UK and abroad by the agency’s chairman, Ron Leagas.



’I wanted somebody who could not only come up with big ideas and take

them through the line but who is also passionate about the business,’

Leagas said. He refused to say whether or not Courtney would be offered

an equity stake.



He added: ’Keith is a marvellous thinker with some terrific campaigns

under his belt, who has developed under some excellent creatives. What’s

more, he has experience in categories we are either in or interested in

and fits well into the young management team we’re building.’



The Belfast-born Courtney began his career under Dave Trott at GGT

,where he produced the acclaimed ’thingummybob’ ad for Toshiba.



He later worked at Simons Palmer Denton Clemmow and Johnson where his

work on Nike included the ’it’s not the winning it’s the taking apart’

campaign. He also spent three years at WCRS.



He joined K at the time of its abortive planned management buyout from

the Cordiant group and was appointed creative director in succession to

Barbara Nokes.



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