Keith Courtney, K Advertising’s creative director, will fill the
gap created by Steve Grime’s departure from Leagas Shafron Davis last
Courtney, 31, was confirmed this week as Leagas Shafron’s new creative
chief, ending a two-year stint at K.
He was propelled into the industry spotlight when the agency was
honoured five times at the 1996 Campaign Press Awards for its Pentax
Leagas Shafron had been without a creative director since the end of
last year when Grime resigned to become a partner at Mitchell Patterson
Aldred Mitchell (Campaign, 25 October 1996).
Courtney, an art director, will form a new partnership with Ron
Janowski, who has been in caretaker control of Leagas Shafron’s four
creative teams since Grime’s departure and remains deputy creative
One of their first priorities will be to prepare the agency’s repitch
for the estimated pounds 15 million combined account of Royal
His arrival ends a review of more than 50 potential candidates for the
job from the UK and abroad by the agency’s chairman, Ron Leagas.
’I wanted somebody who could not only come up with big ideas and take
them through the line but who is also passionate about the business,’
Leagas said. He refused to say whether or not Courtney would be offered
an equity stake.
He added: ’Keith is a marvellous thinker with some terrific campaigns
under his belt, who has developed under some excellent creatives. What’s
more, he has experience in categories we are either in or interested in
and fits well into the young management team we’re building.’
The Belfast-born Courtney began his career under Dave Trott at GGT
,where he produced the acclaimed ’thingummybob’ ad for Toshiba.
He later worked at Simons Palmer Denton Clemmow and Johnson where his
work on Nike included the ’it’s not the winning it’s the taking apart’
campaign. He also spent three years at WCRS.
He joined K at the time of its abortive planned management buyout from
the Cordiant group and was appointed creative director in succession to