Covent Garden plots image overhaul

Husband Retail, the retail consultancy, is looking for an agency to help rebrand Covent Garden as a destination for Londoners.

The Hong Kong-based company is part of a consortium advising on a plan to transform the Covent Garden Market and Piazza following the sale of the seven-acre site to Capital & Counties in August last year. The new owner plans to make the area more attractive to locals.

The consultancy has approached a number of London agencies, but is also understood to be in discussions with Hong Kong- and New York-based shops.

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