CP&B London scoops £10m gambling client

Crispin Porter & Bogusky London can move on from the loss of Paddy Power as it is picked to launch a sports book for one of the world's largest publicly traded online gambling companies.

CP&B London scoops £10m gambling client

Amaya, which owns PokerStars, has hired CP&B to be the lead creative and strategic agency for its new sports book, BetStars. CP&B won the brief after a competitive pitch, run by Amaya internally, against three other agencies.

The estimated £10 million campaign for the brand will launch in the coming weeks and will run in the UK and several other European countries.

CP&B’s UK and international chief executive, Richard Pinder, said: "It is rare to be in at the start of such a journey for a brand, to help establish it and build the foundations for future success. We couldn’t be more delighted to be partnering with BetStars for this launch".

CP&B London earned its reputation making ads for Paddy Power, but the bookmaker called a review in 2014 and now works with Lucky Generals.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content