Omnicom is to merge CPM, its field marketing agency and the largest in Europe, with InTelMark, one of its telemarketing companies, to form a company with a turnover of £80 million.
The merger will be effective from November and the new operation will be based in CPM's head office. InTelMark's employees will be brought in to work on CPM's stable of clients, including American Express, BT, Buena Vista Home Entertainment and Mars. Tom Preece, who currently heads up InTelMark in Europe, will assume the role of managing director of the new company from Eddie Phillips, who is to concentrate on spearheading the company's expansion in North America.
Tony Stratton, CPM International chairman, explained: "For years CPM and InTelMark have worked together closely with clients on joint promotional campaigns and providing complementary support services to the retail channel. Merging the two businesses is in response to increased demand from clients for this type of integrated service."
Preece has been with IntelMark for nine years, four as chief executive. He was previously a consultant at Price Waterhouse. Phillips joined CPM in 1984 from Mars where he was a national account manager. He has been the managing director for CPM in the UK and Ireland since 1996.