Crabtree & Evelyn hires Aesop as first global shop

Crabtree & Evelyn, the luxury beauty brand, has appointed Aesop as its creative agency after a three-way pitch.

Crabtree & Evelyn: hires Aesop
Crabtree & Evelyn: hires Aesop

Aesop saw off competition from Atomic London and Johnny Fearless to secure the win in a process Creativebrief helped to run.

The pitch was to run Crabtree & Evelyn’s global creative account, which will be managed out of London. It is the first time that the company has pitched for a global agency.

Campaign first reported that Crabtree & Evelyn was looking for a creative agency in May, shortly after chemistry meetings had been held.

At the time, Ruth Harrison, the company’s global chief marketing officer, said she was looking for an agency to be "part of the core team that takes the brand forward".

Crabtree & Evelyn did not respond in time to requests for comment while a spokesman Aesop declined to comment.