What a great job we’ve all got. A dead, dead good job. We’re better paid
than most people (cue moaning from surly young team with sticky-up hair
who’ve been in the business six months).
We get to travel more than most. We get all kinds of perks like cars and
videos and stuff. Let’s be honest, working in advertising is brilliant.
Big lunches, parties and shagging. Booze, gossip, laughs and fun. Cannes
and Kinsale. Anyway, as we say, we think it’s great.
So when we hear of people getting into a complete tizzy because Mr
‘Hello Matey’ has included a few arty types on the D&AD jury, you’ll
have to excuse us if we find it difficult to get worked up. Just think
about it. Were you really surprised? Really shocked? If you’ve been in
the business more than an hour, you’ll have realised by now that more
often than not, those with the reputations for being wacky and
unpredictable are, invariably, unwacky and very predictable. If you
think about it clearly, you’ll realise that months ago you could have
guessed the type of jury and maybe even some of the names on it. Gilbert
and George, George and Mildred. Bill and Ben. Who cares?
All they’re doing is looking at some advertisements and saying whether
they think they’re nice or not. If they choose yours, fine. If they
choose somebody else’s, fine. Don’t get worked up. Enjoy your job and
enjoy the awards if and when they come along. And if you’re not
convinced, just imagine yourself in this situation.
You’re sitting at a table at this year’s D&AD. There’s a roll on the
drums. (Why do ad folk still throw rolls?)
And then the announcement. ‘And the winner of the D&AD silver for the
best whatever is...you!’ You and your partner rise from the table as the
spotlight hits you. You squeeze your way through the ill-wishers to the
stage for your award. You take it back to the table and bask in the glow
of its silveryness. ‘Congratulations...mwah mwah.’
Then you remember. You’ve spent the past few weeks calling the jury a
bunch of ‘merchants’. What a pickle. What you’d probably do, if you
found yourself in a situation like that, is stick by your principles and
hand the award back. No? You’d keep it? Well, there’s a surprise.
Anyway, this is our opinion and we’ve enjoyed giving it.
Can we take this opportunity to offer all D&AD winners our
congratulations and ask those who think only ad people should be on the
jury to remember one word. Tesco.
Eugene Ruane and Ajab Singh are a creative team at Saatchi and Saatchi