CRAFT: PORTFOLIO KIRK JONES

Kirk Jones was a student at Newport Film School in 1984 when he caught the advertising bug. He entered a national film competition with a test ad for Tesco, scooped second place and ’fell in love with the medium’.

Kirk Jones was a student at Newport Film School in 1984 when he

caught the advertising bug. He entered a national film competition with

a test ad for Tesco, scooped second place and ’fell in love with the

medium’.



After battling for his first job as a runner with BFCS, his real break

came while he was on holiday in Turkey. ’I should have been relaxing but

I took a camera with me and shot a test commercial for Mercedes. It went

on to win a Silver at the Creative Circle Awards for Best Ad that Never

Ran and that’s when people started to speak to me,’ he says.



In 1991 he took his first directing role at Xenium Productions, which

was owned by Glynis Murray, his producer today. She set up Tomboy Films

in 1992 and took Jones with her. His admiration for her is obvious and

has kept them together ever since.



Jones’s reel includes some big-name clients: McDonald’s, Reebok, the

National Lottery and Scrumpy Jack. He’s also enjoyed success with his

first feature film, Waking Ned. The film is about an Irish lottery

winner and is showing in the US and Australia. It will be released in

the UK in March. Last year, he took Waking Ned to Cannes hoping to

secure a dollars 1 million deal for the rights. He left having signed a

dollars 5 million deal with Fox.



Despite all the excitement this generated, Jones won’t be turning his

back on advertising in a hurry. ’I enjoy ads because you see the results

quicker. I think it’s a much more stable environment financially to work

in and, after a couple of months off to do some more writing, I plan to

be back directing commercials.’



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