Kirk Jones was a student at Newport Film School in 1984 when he
caught the advertising bug. He entered a national film competition with
a test ad for Tesco, scooped second place and ’fell in love with the
After battling for his first job as a runner with BFCS, his real break
came while he was on holiday in Turkey. ’I should have been relaxing but
I took a camera with me and shot a test commercial for Mercedes. It went
on to win a Silver at the Creative Circle Awards for Best Ad that Never
Ran and that’s when people started to speak to me,’ he says.
In 1991 he took his first directing role at Xenium Productions, which
was owned by Glynis Murray, his producer today. She set up Tomboy Films
in 1992 and took Jones with her. His admiration for her is obvious and
has kept them together ever since.
Jones’s reel includes some big-name clients: McDonald’s, Reebok, the
National Lottery and Scrumpy Jack. He’s also enjoyed success with his
first feature film, Waking Ned. The film is about an Irish lottery
winner and is showing in the US and Australia. It will be released in
the UK in March. Last year, he took Waking Ned to Cannes hoping to
secure a dollars 1 million deal for the rights. He left having signed a
dollars 5 million deal with Fox.
Despite all the excitement this generated, Jones won’t be turning his
back on advertising in a hurry. ’I enjoy ads because you see the results
quicker. I think it’s a much more stable environment financially to work
in and, after a couple of months off to do some more writing, I plan to
be back directing commercials.’