Arnold Pearce has signed the acclaimed film and theatre director,
Sir Richard Eyre, to the roster of directors at his production company,
Eyre has been a theatre director for 30 years and has directed several
films and television productions but has never worked on
He stepped down as artistic director of the Royal National Theatre in
September 1997 after nearly ten years in the job and has since directed
the West End play, Amy’s View, and the Broadway hit, Judas Kiss.
’By pure luck Richard Eyre has agreed that I can represent him for
commercials,’ Pearce said. ’New Directions is about providing new talent
from whatever source and Richard certainly has talent in abundance.’
Pearce set up New Directions in August after leaving Saatchi & Saatchi,
where he worked as a producer for 14 years. The company is backed by
Arden Sutherland-Dodd, the production company run by Pearce’s former
colleague, Paul Arden, and his partner, Nick Sutherland-Dodd.
New Directions aims to sign people who have not directed commercials
before. It already has two directors on its roster: Stewart Sugg, a
writer and film director, and Julian Dickinson, formerly a designer with
Lowe Howard-Spink. Sugg has directed a commercial for Q magazine through
Bean Andrews Norways Cramphorn and Dickinson has directed an ad for the
Juvenile Diabetes Foundation through Ogilvy & Mather.
Eyre’s film and television credits include the Ploughman’s Lunch and
Tumbledown. At the theatre, he directed the successful 1982 production
of Guys and Dolls, starring Bob Hoskins and Ian Charleston.
Eyre is also a major contributor to the debate over arts funding and
recently wrote a damning report on the state of ballet and opera in
London for the Department of Culture, Media and Sport. In the report, he
described the Royal Opera House as an institution run by a ’group of
arrogant elitists’ who could not even tell him what their budget was
next year. The Eyre Report called for more subsidy for the Opera House
and for the arts in general.
While at Saatchis, Pearce was closely involved with the New Directors’
Showcase, an initiative set up to promote young commercials
During his career, he has built up a reputation for discovering new
talent and directors given their first break by Pearce include Ridley
and Tony Scott, Adrian Lyne and Tony Kaye.