Craig Pearman, a stalwart of television ad sales, dies suddenly at the age of 55

Craig Pearman, former sales director of LWT and Yorkshire Tyne-Tees, died at home on Monday. Tony Vickers, his friend and former industry counterpart, pays tribute.

Craig Pearman, former sales director of LWT and Yorkshire

Tyne-Tees, died at home on Monday. Tony Vickers, his friend and former

industry counterpart, pays tribute.



At this very sad time, our sympathies go out to Craig’s wonderful wife,

Ruth, who can count on the support of all of us. Craig was proud of his

children: Celia, who is completing her last year at Exeter University,

and Sam, who is a professional rugby player for Gloucester.



Craig enjoyed life and work. He was always a ’media man’. He joined LWT

from Anglia TV for 22 very happy years in partnership with Ron Miller. A

spell with Yorkshire-Tyne Tees was followed by an enjoyable period

representing companies as an adviser, allowing Craig the flexibility to

combine work with his other interests.



Craig loved racing and was a regular at Newbury and Ascot. His success

with Royal Figurine (which he bred) in the Ayr Gold Cup kept the local

pub in profit for some time. He loved rugby and was a debenture holder

at Twickenham - which is not bad for a Scotsman. His real pride was in

watching his son, Sam, play his first game for the Scotland under-19

team.



Craig was a keen golfer - a senior member of the FAGS (the badly-behaved

one).



Every Sunday morning he could be found at Frilford in his buggy with his

industry pals including Geoff Cleaver, Jeremy Deedes, John Banks and

Sandy Scott, betting furiously on everything.



At home, his wine cellar was magnificent. Always a man for detail, he

was concerned about temperature control and purchased a large air cooler

- which, in the blazing summer at full speed, sounded like Concorde

taking off.



He was a member of the Langans Club and it will be difficult when you

arrive for lunch to not peek down the room to see if he is at his usual

table.



I first met Craig in 1968 when he joined Anglia in London. We played

rugby together as Pinky and Perky, the dynamic second row for the Esher

Expendibles and LWT. He broke my nose once and we were on the same side.

’Sorry, Fatty,’ he said as I was carted off the field.



Craig’s successful double bypass operation 17 years ago suggested a

lifestyle that was alien to his nature. He enjoyed himself and he made

sure that others around him did the same.



He was a very funny man, a very kind man, a man who helped many of us in

our business, and someone who was truly larger than life. For us to lose

a friend so young is very sad - we will miss you, Craig.



The funeral, which is private, will take place on Tuesday 20

January.



Flowers and and/or donations can be sent to Lambourn Valley Housing

Trust, c/o Camp Hopson Funeral Directors, 90 West Street, Newbury,

Berkshire, RG14 1HA, telephone 01635-522 210. A memorial service will be

held at midday on Monday 23 March at St Bride’s Church, Fleet Street.