Craik Jones Watson Mitchell Voelkel has created a campaign for the Land Rover Discovery that positions it as ideal for family adventure.
The mailing, which targets 100,000 prospects, encourages potential customers to test-drive the Discovery. The creative uses the theme: 'More interesting families drive a Discovery.'
The mailing includes a fold-out illustrated questionnaire to involve the whole family in the decision-making process.
The copywriter is David Brown and the art director is Mark Buckingham.
Rob Furio, the relationship marketing and internet manager at Land Rover, said: 'Children and families can play a significant role in the decision to purchase a vehicle and the Discovery can play an important part in family life.'