Craik Jones has promoted two of its creatives, Simon Kershaw and
Philip Keevill, to creative directors alongside the founding creative
director, Pamela Craik. They will all have equal control of the creative
David Watson, the managing director of the agency, said: ’Simon and
Phil’s promotion is in recognition of the work they have done over many
years, helping us to grow the agency.
’Having three creative directors will help us grow further by giving us
more management resource at a creative level. The team have done some
great work and that has been recognised in the awards they have won.
This move recognises the fact that they have an important management
role as well.’
The duo joined Craik Jones in 1992, its second year of operation, from
Rapp Collins. They had first teamed up at BMP Young Clark Craig, which
merged with its fellow Omnicom agencies, MSW and Rapp Collins.
The first account they worked on at Craik Jones was the Merryhill Centre
in the Midlands. They then moved on to Land Rover for which they have
won several awards including a DMA Gold in 1993. In 1996, they were
promoted to the agency’s board.
’We won’t be setting up a system in which we split the clients between
us,’ Kershaw said.
’Phil and I have been recognised as having run the creative department
from day to day, and the move allows Pamela more time to have input
across the creative department. There is a much flatter structure here
than in many agencies and there isn’t a single egomaniac creative
director telling everyone what to do.’