Craik Jones extends top creative line-up

Craik Jones has promoted two of its creatives, Simon Kershaw and Philip Keevill, to creative directors alongside the founding creative director, Pamela Craik. They will all have equal control of the creative department.

Craik Jones has promoted two of its creatives, Simon Kershaw and

Philip Keevill, to creative directors alongside the founding creative

director, Pamela Craik. They will all have equal control of the creative

department.



David Watson, the managing director of the agency, said: ’Simon and

Phil’s promotion is in recognition of the work they have done over many

years, helping us to grow the agency.



’Having three creative directors will help us grow further by giving us

more management resource at a creative level. The team have done some

great work and that has been recognised in the awards they have won.

This move recognises the fact that they have an important management

role as well.’



The duo joined Craik Jones in 1992, its second year of operation, from

Rapp Collins. They had first teamed up at BMP Young Clark Craig, which

merged with its fellow Omnicom agencies, MSW and Rapp Collins.



The first account they worked on at Craik Jones was the Merryhill Centre

in the Midlands. They then moved on to Land Rover for which they have

won several awards including a DMA Gold in 1993. In 1996, they were

promoted to the agency’s board.



’We won’t be setting up a system in which we split the clients between

us,’ Kershaw said.



’Phil and I have been recognised as having run the creative department

from day to day, and the move allows Pamela more time to have input

across the creative department. There is a much flatter structure here

than in many agencies and there isn’t a single egomaniac creative

director telling everyone what to do.’



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