Craik Jones lands Dolphin through-the-line business

Dolphin Telecommunications has appointed Craik Jones to handle a multi-million pound through-the-line branding campaign.

Dolphin Telecommunications has appointed Craik Jones to handle a

multi-million pound through-the-line branding campaign.



The company spent pounds 8 million on advertising last year according to

MMS, and advertised nationally on TV, press and posters.



It is believed that the focus this year will be on direct marketing to

the business community with some national brand-building work. It is

unclear whether this will include TV advertising.



The incumbent, Anderson & Lembke, was not invited to repitch for the

account. The final pitch, which is understood to have been handled by

Agency Insight, was a head-to-head between Wunderman Cato Johnson and

Craik Jones.



A media pitch is still under way between MediaCom TMB and Carat.



Dolphin holds licences to cover a population of more than 320 million

people across Europe and last week the company was awarded one of two

national licences to operate radio-based mobile communications in

Spain.



The award means that the company has secured a digital spectrum in seven

European countries, including the UK, France, Belgium and Germany.

Roll-outs are also planned in Belgium and Luxembourg. In the UK, its

network covers 87 per cent of the population.



Dolphin’s key service is a phone unit which allows groups of workers to

communicate with each other at the same time, operating in a similar way

to a walkie-talkie. Voice and data can be exchanged between the group

and calls are free.



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