Craik Jones is launching its debut campaign for Dolphin Telecom,
the digital mobile phone company, written by its two creative directors,
Simon Kershaw and Philip Keevill.
National and regional radio will form the mainstay of the two-month
campaign, supported by national and regional press, as well as
advertising appearing in specialist publications.
The push will be a two-pronged attack to gain sales leads among an
audience of senior decision-makers and simultaneously to raise awareness
of the user benefits of Dolphin. The Dolphin handset works both as a
digital two-way radio and a mobile phone.
The radio campaign features a specially composed music track that
samples the ’beep’ of the handset. The music was written by Beetroot,
famous for their work on TV ads for Kiss FM and Bacardi, and the radio
ads were produced by Pam Myers through Rorschach. The art director Mark
Buckingham and the copywriter David Brown also worked on the campaign,
producing the national and regional press executions.
The schedule includes Classic FM, talkSPORT, Capital FM and other
stations in major conurbations. The media planning and buying has been
handled by Carat.
Nigel Rodliff, the marketing communications manager at Dolphin, said:
’Dolphin offers the only digital communications network specifically
designed for the mobile workforce. Our product is unique in the market
and businesses who subscribe will be amazed at what it can do for them.’