Craik Jones Watson Mitchell Voelkel is Campaign's Direct Agency of
The agency won the title at this week's Campaign Direct awards.
Celebrating its tenth year in business, Craik Jones was recognised for
an outstanding business performance coupled with strong creative across
Craik Jones had a good year in new business terms. It won the pounds 25
million Orange customer communications account in what was the biggest
direct marketing pitch of the past year, and other accounts from UDV,
Foreign & Colonial and Barclays. The agency's income grew by 67 per cent
to pounds 6.7 million and creative highlights included work for Virgin
Trains and UDV's Gordon's Gin brand.
Claydon Heeley Jones Mason was runner-up to Craik Jones, after winning
business from One2One, BAA and MobilExxon. It improved its creative with
good work on crocus.co.uk and Smirnoff, and launched digital business
Agency Republic along with Agency.com.
The Campaign Direct Gold Award, for best campaign, was won by Saatchi &
Saatchi for its "Beware of the voices" work for monster.co.uk.
Saatchis also won the most silver awards, scooping five for its work on
monster.co.uk, the Army and the EMMA Awards.
Its Army work won silvers in the Best Use of Permission Marketing and
Best Use of Art Direction categories. Monster won in the Best Use of
Mixed Media and Best International Campaign. It won silver in the Best
Use of Magazines category with a campaign to promote the EMMA
OgilvyOne Worldwide was the second-most awarded agency with two silver
awards for its Royal Mail work. Its "Dates" mailing triumphed in the
Best Use of Business-to-Business Direct Mail - Low Volume category, and
its "Inflatable" work won the Best Use of Business-to-Business Direct
Mail - High Volume category.
Other silver winners included HPT Brand Response for its "Getting the
message" campaign for Vodafone in the Best Use of Direct Mail to
Consumers - High Volume category.