Cravendale Time travellers

Cravendale's stop-motion animated plastic figurines are back in a new TV spot unveiled by Wieden & Kennedy this week.

To promote the fact that Cravendale milk stays fresher for longer thanks to its purity, the plastic characters are transported back in time through their fridge. After filling up an ancient Egyptian's bath with milk and slaying a medieval dragon by using the dairy product to douse its flaming breath, the trio return home to find that their milk is still fresh.