David Crawley, the media controller of Scottish Courage, has resigned to join the new-media company Quantum.
Crawley, who has been with Scottish Courage since 1997, is to launch a Scottish office for Quantum, whose client portfolio includes Domino's Pizza, Halifax, IF and Stepstone. Quantum is a sister company to the media agency Booth Lockett Makin, and also offers a new-media service to BLM's clients.
Quantum's Scottish office will offer strategic new-media advice to clients based north of the border and will tap into the established Quantum online planning and buying expertise, which is based in London. The company will open for business early in the new year and intends to have a team of half a dozen new- media strategists in Scotland within the next six months.
Crawley said he was attracted to the position because, as a Scotland-based client, he recognised the need for on-the-ground new-media advice, which is hard to find in Scotland.
'With Quantum Scotland we are aiming to demystify the whole new-media arena for clients in Scotland and help them embrace the new opportunities,' Crawley explained.
Crawley will take a stake in Quantum Scotland and will report to Quantum's managing director, Paul Longhurst. Longhurst said Crawley had a unique mix of media agency, media auditing and client experience. Crawley began his career in the media department at Dorlands and has also worked for the now-defunct media agency WM Media and the media auditor Fairbrother Media.
He joined Scottish Courage four years ago and recently steered a review of Scottish Courage's pounds 48 million media account. The business was re-awarded to the incumbent, MediaVest, in the summer.
The Scottish start-up will be the first office that Quantum has opened beyond its London headquarters, but the company has plans to expand into Europe over the course of 2001. France and the Netherlands have already been earmarked as areas for expansion.