Creamfields cut short after heavy flooding

The final day of sold-out Creamfields festival in Cheshire was cancelled on Sunday (26 August) after severe flooding left much of the site unusable.

Creamfields was cancelled after heavy flooding
Creamfields was cancelled after heavy flooding

Organisers announced the dance festival in Daresbury was closed for safety reasons after significant rainfall overnight on Saturday turned the site into a mudbath.

Producers Deadmau5 and Calvin Harris, and Radio 1 DJ Zane Lowe, were set to perform on the closing day of the festival which ran from 24-26 August.

Yesterday, organiser Live Nation was trying to ensure the remainder of the 100,000 expected visitors left the site safely.

A statement on the Creamfields website yesterday called for patience and said refund information would soon be announced along with a detailed explanation as to why the site was abandoned. 

The statement said: "Of course we know you are all disappointed, but please be assured that once it became clear that the condition of the event site presented a risk to those attending, your safety was our only concern. Everything that could be done to keep the festival running was, but eventually the conditions on site made it impossible.

"Assuming that today’s egress passes off without incident we can confirm that no serious injury was suffered during the event or evacuation of the site."

In May, Live Nation paid £13m to buy Cream Holdings, which operates Creamfields and other dance events around the world.

Did the weather affected other events over the Bank Holiday? Comment below and let us know.

For in-depth and print-only features about brand event marketing strategies, don't miss the next issue of Event magazine by subscribing here.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now