Create closes in on Lib Dem election brief

The Liberal Democrats are expected to appoint Create to handle the party's general election campaign.

Create closes in on Lib Dem election brief

Although Lib Dem insiders say no decision has been taken and the party is also talking to other companies, Create has emerged as the front-runner to land the work.

Create produced party political broadcasts for the Lib Dems in 2013 and was recalled when the four-month election campaign began last month. It created an online poster mocking the recent Conservative ad featuring a German road. The agency also produced recent party political broadcasts.

"We have been very impressed with Create’s work," one Lib Dem source said. "We will make a decision soon."