The agency’s campaign will support the work that WWF is doing to protect the big cats by raising awareness and encouraging donations through a series of live brand experiences.
The campaign follows the news that wild tiger numbers have increased for the first time in conservation history.
Katie Penfold, managing partner at Because, said: "We’re proud to have the opportunity to work alongside WWF and use experiential marketing to boost understanding of key issues affecting our planet in a memorable fashion."
Details of the activity are yet to be released.
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