Because to create experiential tiger campaign for WWF

Because Experiential Marketing has been appointed to deliver a major campaign for the WWF which will involve experiential activity around wild tigers.

The details of the campaign have not been revealed yet (image copyright: naturepl.com, Anup Shah, WWF)
The details of the campaign have not been revealed yet (image copyright: naturepl.com, Anup Shah, WWF)

The agency’s campaign will support the work that WWF is doing to protect the big cats by raising awareness and encouraging donations through a series of live brand experiences.

The campaign follows the news that wild tiger numbers have increased for the first time in conservation history.

Katie Penfold, managing partner at Because, said: "We’re proud to have the opportunity to work alongside WWF and use experiential marketing to boost understanding of key issues affecting our planet in a memorable fashion."

Details of the activity are yet to be released.

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