Are you creating Virtual Reality-ready content?

Brands should be creating virtual-reality ready content to enhance user experience, according to Solomon Rogers, the creative director at the immersive animation specialists Rewind FX.

In the video interview above, with Marketing's sister-site Campaign, Rogers said interactive narrative is different to traditional narrative, and virtual reality is one step beyond that.

It is something more brands should be considering since head-mounted displays headsets are set to be in people's homes very soon, he added.

Rogers said: "Everything we knew about cinematography has to change, as the user has the ability to look where they want and engage with the content they want and experience it in a different way."

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content