Are you creating Virtual Reality-ready content?

Brands should be creating virtual-reality ready content to enhance user experience, according to Solomon Rogers, the creative director at the immersive animation specialists Rewind FX.

In the video interview above, with Marketing's sister-site Campaign, Rogers said interactive narrative is different to traditional narrative, and virtual reality is one step beyond that.

It is something more brands should be considering since head-mounted displays headsets are set to be in people's homes very soon, he added.

Rogers said: "Everything we knew about cinematography has to change, as the user has the ability to look where they want and engage with the content they want and experience it in a different way."