Most read: Sex ads appear again in My Talking Tom children's game
The creators of a children's smartphone app have drawn complaints for a second time after "inappropriate" images of naked women and explicit wording appeared on the screen without warning, Campaign's Harriet Brown reports.
Two pop-up ads for "Affairalert.com", placed by Plymouth Associates Ltd, appeared in August. Two parents of children aged seven and three years old who were using the app when the ads appeared, complained to the Advertising Standards Authority.
Responding to the complaint over Affairalert.com, Outfit7 said although their apps were not directed at children, they strove to be family friendly, and had a number of advertising restrictions in place.
Outfit7 admitted that although they have a strict policy on advertising, they were unable to establish what network was responsible for the ad. Despite a similar case in June, it claimed the issue had not arisen again.
Plymouth Associates, the owner of Affairalert.com, claimed they had no role in placing the ad and believed a malicious third party may have been involved. They stressed that they would never intentionally allow an ad to appear in a place children could view it.
In its ruling, the ASA said they had received no evidence to suggest the ad had been maliciously placed.
The ASA said Plymouth Associates must ensure their ads were targeted appropriately and did not appear in apps that were played by children in future.
Read on for more on the offending ads and the ASA's statement.
People news: M&C Saatchi poaches Justin Tindall as ECD
M&C Saatchi has hired Justin Tindall, the executive creative director at Leo Burnett London, as its executive creative director, replacing Elspeth Lynn, Campaign's Maisie McCabe reports.
M&C Saatchi has been without an executive creative director for 11 months and Tindall will be charged with shaking up the creative department at the shop, which recently lost its flagship Transport for London account.
Since Lynn left M&C Saatchi in January its creative department has been led by the creative directors, Mark Goodwin, Jason Lawes and Sam Ball. Dave Bedwood was also part of the leadership team until he departed in May.
Read on for more on Tindall's work at Leo Burnett.
In other people news today, Maurice Lévy revealed his successor will be named before the end of 2016. Look out for that.
Latest ads: Three celebrates Christmas birthdays with festive Facebook campaign
The mobile phone network has launched a festive campaign to celebrate people born on Christmas Day, Campaign's Gurjit Degun writes.
The work by Gravity Road is the first since it won the business, and builds on Three’s "make it right" campaign.
Three is also targeting people on Facebook who have a birthday in December and asking friends and family to wish them a merry birthday.
The network has teamed up with The Great British Bake Off winner Edd Kimber to create a merry birthday pudding and how-to video.
Search: Microsoft reveals most searched UK industry buzzwords of 2015
Ravleen Beeston, sales director for Bing Ads at Microsoft UK, has published the results of the Bing End of Year trends research in campaign, and found that the top 5 industry buzzwords searched for in 2015 were, (drum roll, please):
- Augmented Reality
- Content marketing
- Social marketing
Based off the above, and other insight, Beeston suggests six predictions for 2016.
Idea generators: Brand & Deliver's AgencyCreatr
Brand & Deliver "doesn’t send Christmas cards", apparently (they might want to rethink that, they're missing out on reciprocity), but they do create fun online microsites. This year's effort is AgencyCreatr, the easy way to decide on the name of your creative agency.
We were pretty happy with Chocolate Lemming Consulting (above), but a spin on the random button generated this nugget of gold.
Try it out yourself.
Compiled by Jonathan Shannon
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