Be in creative agency Unity's Christmas card

It's a window installation that's open to all (during agency hours).

Be in creative agency Unity's Christmas card

Aldi

Most read: Aldi reviews creative account

Aldi, the budget supermarket, is reviewing its creative agency requirements, Campaign's Gurjit Degun and James Swift report.

Aldi is running the pitch through ISBA and has begun contacting creative agencies with the brief.

We are working with ISBA to identify agencies that we may wish to add to our roster as Aldi continues to grow. Our intention is to build on the success of the marketing activity we have developed with McCann Manchester over many years. McCann remains an important partner to Aldi.

Aldi spokesman

McCann Manchester is the incumbent lead agency on the account and has handled the supermarket’s advertising since 2005, when the business moved from MCS.

In other pitch news today, M&S Bank kicks off a creative roster review and Scope calls a creative and media review.


Jon Sharpe

People news: RKCR/Y&R appoints Sharpe as CEO as Kay departs

Rainey Kelly Campbell Roalfe/Y&R has promoted Jon Sharpe, the agency's chief innovation officer, to be chief executive as Ben Kay departs the agency.

Kay, who has been chief executive of the agency since 2011, has been appointed as a global planning director for WPP.

Sharpe joined RKCR/Y&R as chief innovation officer in 2012, from M&C Saatchi where he was chief digital officer. He was the founder of digital agency Play, which was acquired by M&C Saatchi in 2008. Sharpe then became chief digital officer at M&C Saatchi in 2009, but left the next year to become a consultant for WPP.

He is credited with leading the successful pitch to retain the BBC’s creative account earlier this year, as well as integrating digital agency Saint, which was launched in 2008 and merged into the creative agency in 2012.

As chief executive, he has been tasked with making innovation integral to the agency’s creative work. He will report into the agency’s chairman, Mark Roalfe, and Andrew Dimitriou, the president of Y&R Europe. 

Read on for Sharpe's plans for the WPP agency after a self-confessed "annus horribilis".


Doritos #BoldAdvent campaign

On social: Twitter's Niche social talent agency launches first brand campaign with Doritos

Niche, the social media talent agency recently bought by Twitter, has launched its first campaign in the UK for Doritos, the crisps brand owned by PepsiCo, Campaign's Omar Oakes writes.

In February Twitter acquired Niche, a startup that launched in 2013, for a reported $30 million. The agency connects advertisers with popular figures on social media.

The Doritos "#BoldAdvent" campaign sees the brand partner with Arron Crascall, a comedian and prankster well known with users of Vine, who shares his interpretation of what a "bold Christmas" looks like.

OMD UK handled the media for the campaign.

Crascall will create four posts throughout December, which will be shared across Crascall’s and Doritos' accounts on Twitter, Facebook and Vine. Here's the first:

Want to know more about Crascall? Rightster profiled him for Brand Republic in August.


#aChristmasTrail

Christmas cards: #aChristmasTrail

Earlier this week, we told you about Brand & Deliver's #AgencyCreatr, their alternative to a Christmas card. 

Well here's another take on the seasonal missive - an Instagrammable wintery scene by creative agency Unity. They call it "a wonderful walk-in Christmas card window", and here's the story behind it.

#aChristmasTrail tells the heartwarming story of the bespectacled and devoted Little Helper; a cheeky, charming and cherubic pipe-smoking delivery boy from the North Pole. The anorak-clad Little Helper has spent 42-years faithfully delivering Christmas cards and presents all around the world, powered by his tiny steel-framed reindeer-flavoured racing bike. But this winter, his jam jar glasses steamed-up and he unfortunately took a wrong turn.

The Little Helper now needs your help to stand up and be counted, to step inside the window, and get our present delivery service back on track.

Um, okay. Still, head along to 11-13 Hatton Wall, London, EC1N 8HX during regular agency hours (Monday to Friday; 9.30am to 5.30pm) before Christmas Eve and this could be you.

#aChristmasTrail

Actually, get there before us – we're pinching those glasses and pipe.


Oxford Street Revealed

TV listings: Oxford Street Revealed

Planning a night in? Of course you are. After a heavy week of long Christmas lunches and late-night parties, you should curl up on the sofa tonight, cuddling your (home made?) Cannes Lion (don't be embarrassed, we all have one), and watch BBC One's Oxford Street Revealed.

Tonight, they're spending a bit of time following a team from Exterion Media and Stagecoach dressing a bus in a John Lewis ad.

In an earlier episode they showed how ads are placed on the London Underground (around the 35 minute mark).

***************

Compiled by Jonathan Shannon

Is there something you’d like us to share in 18:05? Email jonathan.shannon@haymarket.com with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #1805

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now