Promoted
C2 Montréal

Are you at your creative best under an umbrella?

How do you entertain, nurture and challenge 5,000 people? When C2 is in charge, it's attention to detail and risk-taking.

Meet someone new under an umbrella. Take a walk in the (artificial) snow and see what comes of it… it’s what thousands are doing at C2 this week
Meet someone new under an umbrella. Take a walk in the (artificial) snow and see what comes of it… it’s what thousands are doing at C2 this week

This week, thousands have travelled to C2 Montréal, a conference that brings creativity and commerce together. But the event does more than talk about creativity; creativity is at the core of everything — umbrellas and snow bring people together, acrobats mask as ushers and live musicians announce everything, even the start of a queue.

Here are our most unexpected moments from today...

-Live music (jazz)
-Jungle
-Flashing L.E.D lights
-Poetry (seriously cool)
-Hats
-Umbrellas
-Bean bags
-More live music
-Antique lamps
-Climbing acrobats
-Climbing non-acrobats  
-Doodling
-Doughnuts
-Brain-dating
-Bird cages

See it in action: https://vine.co/v/i9mLz0WbU7d

Topics

More from C2 Montreal

Who gave the best talk at C2?
Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder
Ronnie Dickerson Stewart is Publicis Groupe US' new chief diversity officer
Movers & Shakers: The Media Kitchen, Swift, Miniclip and more
Advertising's new age of responsibility
McDonald's "Grand Big Mac" by Leo Burnett London
Audi "Let it go" by 72andSunny Amsterdam
McDonald's experience of the future helps drive sales
UK most attractive M&A market for agency buyers
McDonald's "Iconic stacks" by Leo Burnett London
Audi Super Bowl spot drives sustainability message
Guardian bans ads from fossil fuel companies
DoubleVerify develops anti-fraud certification for connected TV

insert your text here

insert your text here