This week, thousands have travelled to C2 Montréal, a conference that brings creativity and commerce together. But the event does more than talk about creativity; creativity is at the core of everything — umbrellas and snow bring people together, acrobats mask as ushers and live musicians announce everything, even the start of a queue.
Here are our most unexpected moments from today...
-Live music (jazz)
-Flashing L.E.D lights
-Poetry (seriously cool)
-More live music
See it in action: https://vine.co/v/i9mLz0WbU7d