Creative Chalkley moves to Engine

Engine has appointed Jules Chalkley, a creative director at Rainey Kelly Campbell Roalfe/Y&R, to lead creative output across the group's government accounts.

Chalkley: hired from RKCR/Y&R to oversee government work
Chalkley: hired from RKCR/Y&R to oversee government work

Chalkley, who becomes the creative director at Engine, will oversee the accounts for HM Revenue & Customs, the Department for Work & Pensions, the Army, the Royal Navy and the Royal Air Force.

He will work closely with Engine’s advertising agency, WCRS, which works across all of the group’s government accounts, and the digital and direct business, Partners Andrews Aldridge, which looks after the Army.

Creative directors from Engine’s individual agencies previously handled the work on a project-by-project basis. Paul Snoxell, the Partners Andrews Aldridge creative director, headed the recently created Army work.

Before Engine, Chalkley spent nine years as a creative director at RKCR/Y&R. He created campaigns for clients including Vodafone, the BBC, Marks & Spencer and Land Rover.

Chalkley began his advertising career in 1997 at St Luke’s, overseeing work for brands including Ikea, BT, Clarks and COI.

Debbie Klein, the chief executive of Engine UK, said: "Jules has a brilliant track record working on some of the UK’s most creative brands. He’s truly integrated in his thinking, has lots of big-agency experience and, most importantly, is a really nice guy."