Creative directors to speak at IPA digital TV event

- The IPA has chosen the interactive TV ad agency Phosphorus to head up a series of workshops for interactive TV. Giles Keeble, FCA's creative director and Pat Murphy, the head of interactive at Leo Burnett and D'Arcy Worldwide, will also be speaking at the events the first of which takes place this Friday (December 15th).

- The IPA has chosen the interactive TV ad agency Phosphorus to head up a series of workshops for interactive TV. Giles Keeble, FCA's creative director and Pat Murphy, the head of interactive at Leo Burnett and D'Arcy Worldwide, will also be speaking at the events the first of which takes place this Friday (December 15th).

The aim of the workshop is to introduce creative directors to the key concepts and issues of interactive TV whilst at the same time helping them to explore the potential of interactivity in advertising.



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