M&C Saatchi is bolstering its creative department with the hiring of Bates UK's creative team Clive Yaxley and Jerry Gallaher.
The duo, best known for their high-profile 'black and white' campaign for Guinness at Ogilvy & Mather, resigned from Bates this week after two-and-a-half years at the agency.
Gallaher, a writer, and Yaxley, his art director, will join M&C Saatchi at the beginning of next month as a senior team working across a range of accounts.
The agency's creative director, Simon Dicketts, said the hiring was in line with its policy of having a lean but highly experienced department.
The pair's 16-year career spans Gold Greenlees Trott, where they were pupils of Dave Trott, and O&M as well as Bates.
Their awards tally includes golds and silvers at Cannes and the Creative Circle as well as silvers at the Campaign Poster Awards. They first came to Dicketts' attention with a commercial for Petite toys which parodied his famous 'red eye' film for British Airways.
'I like the fact that they have simple and strong ideas, which they execute single-mindedly and with great creative flair,' Dicketts said. 'Their work is fresh and never too infected by the fad of the moment.'
The pair's most recent work at Bates has included the relaunch campaign for Exchange & Mart magazine and the TV advertising for Kolor, Superdrug's own-label cosmetic range.
Gallaher said: 'We weren't looking for a move but if somebody comes along, it's daft not to talk. M&C Saatchi has some terrific accounts, such as BA, on which everybody wants to work and we think the creative opportunities will be greater there.'