Creative duo leaves Rainey Kelly to work on internet start-up

Rainey Kelly Campbell Roalfe/Y&R is losing two of its top creatives to an internet start-up called e-spotting.

Rainey Kelly Campbell Roalfe/Y&R is losing two of its top creatives

to an internet start-up called e-spotting.



Sebastian Bishop, an art director, and James Burrows, a copywriter, are

to become the executive creative director and editor of the search

engine, which is backed by a mystery finance company in Geneva.



E-spotting aims to become a major online brand, offering a ’mini web on

the web’. The umbrella brand will franchise out a host of sub-brands and

has already bought up nearly 500 domain names. Carspotting will sell

cars online, and recipespotting, sharespotting, propertyspotting and

fashionspotting will focus on the relevant subjects. ’It will provide

good targeting for advertisers,’ Bishop said.



The pair will bring their experience to the venture by offering a

service to advertisers. They will create web advertising for companies

that want to advertise on e-spotting sites but do not have access to the

expertise required.



Bishop and Burrows were Campaign Faces to Watch in 1998, when they were

working at Publicis. Rainey Kelly snapped up the team and they worked

with a selection of the agency’s clients.



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