Rainey Kelly Campbell Roalfe/Y&R is losing two of its top creatives
to an internet start-up called e-spotting.
Sebastian Bishop, an art director, and James Burrows, a copywriter, are
to become the executive creative director and editor of the search
engine, which is backed by a mystery finance company in Geneva.
E-spotting aims to become a major online brand, offering a ’mini web on
the web’. The umbrella brand will franchise out a host of sub-brands and
has already bought up nearly 500 domain names. Carspotting will sell
cars online, and recipespotting, sharespotting, propertyspotting and
fashionspotting will focus on the relevant subjects. ’It will provide
good targeting for advertisers,’ Bishop said.
The pair will bring their experience to the venture by offering a
service to advertisers. They will create web advertising for companies
that want to advertise on e-spotting sites but do not have access to the
Bishop and Burrows were Campaign Faces to Watch in 1998, when they were
working at Publicis. Rainey Kelly snapped up the team and they worked
with a selection of the agency’s clients.