Creative lands dream job through $6 Google campaign

LONDON - New York creative Alec Brownstein has turned the guilty pleasure of Googling one's own name into a masterclass in online marketing.

One of Brownstein's Google ads
One of Brownstein's Google ads

Brownstein, a copywriter who wanted to land his dream job in advertising, created an online ad campaign for only $6 that would appear every time a selection of New York creative directors searched for their own name on Google.

Every time Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone Googled themselves, their name would appear as a headline on an ad which said: "Googling yourself is a lot of fun. Hiring me is fun too."

Four of the advertising chiefs interviewed Brownstein for a job and he was subsequently offered a post by Ian Reichenthal and Scott Vitrone of Y&R New York.

Brownstein, who is now a senior copywriter at Y&R, said he wanted to invade the "secret egotistical moment" when the creative directors were at their most vulnerable.

The minimal effort of using a Google campaign beats pounding the streets of London with a sandwich board, which helped one graduate get a job with outdoor media owner JCDecaux last October.

Watch his video and see how he did it on Brand Republic's digital blog The Wall