WINNER: Hope Locker for WaterAid by Proximity London
Proximity London played on peoples’ anxieties about how much water they swallow while swimming.
Digital display in swimming pool changing rooms explains how many children have died from drinking dirty water while you’ve been enjoying some leisure time.
Swimmers are then reminded that the token £1 sitting in their locker right now could help. In other words: you’ve just swum in water that is cleaner than what most of the world are forced to drink every day. Do you really want your £1 back?