A Creative Tour de Force: Introduction

To be honest, when we began to work on this supplement, we never dreamed it would be quite so, well, interesting. The response in London to the Grey creative proposition had, until recently, involved a shrug of the shoulders and a swift move on to the next topic.

Leafing through these pages, it's easy to see that, over the past four years, Grey's European region has changed under the leadership of Carolyn Carter, the president and chief executive.

It has grown into a network that has creativity as its mantra and has, therefore, attracted creative directors who are driven to deliver good work for their clients. Happy to stick their heads above the parapet in this famously conservative business, they have revealed much about themselves, their work and their motivation in these pages.

This supplement is intended to be a kind of mini "Grand Tour" for Campaign readers. An intimate trip, if you like, around the most exciting advertising cities in the region, in the company of some of the creative directors who have brought Grey local and international recognition. Beirut, Paris, London, Oslo, Johannesburg, Copenhagen ... these and other cities are brought to life by the people who live and work there.

Creative departments, if they are any good, will have their fair share of nonconformists and I'm happy to report they are represented amply within these pages. Enjoy the read and, if you want to delve deeper, visit the accompanying website at www.greyemea.com.


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