Britain’s top creative directors are attempting to make their peace
with industry headhunters, almost two months after a planned meeting
between the two sides turned into a fiasco.
Representatives of the Creative Directors Forum and senior headhunters
are to meet within the next few weeks in an attempt to agree a set of
guidelines and a fee scale that reflects more closely the sort of work
Relations hit rock bottom when headhunters abandoned a meeting with
creative directors after being kept waiting for more than an hour
(Campaign, 16 May).
Forum members and headhunters were already heading for confrontation
over the creative directors’ demand that their commission should be
limited to 10 per cent rather than 15 to 20 per cent.
’There’s a feeling that the affair has been badly handled,’ one creative
director said. ’We want to diffuse the situation by going for a more
Robert Campbell, a creative partner of Rainey Kelly Campbell Roalfe,
will lead the group of four Forum members who will try to find a
solution with the headhunters. ’We want to find helpful ways we can work
with each other,’ he said.
One route being explored is to grade commission levels. Another idea is
that two competing headhunters on the same brief could split the
The payment of retainers is also under consideration.