Creatives get cheeky with Your Mum

LONDON - The former head of art at M&C Saatchi's digital agency Play, Nick Hamilton, has had some cross-dressing fun with creatives including Flo Heiss and Graham Fink to mark the launch of his digital production company Your Mum.

  • Your Mum - Laura Jordan Bambach

    Your Mum - Laura Jordan Bambach

  • Your Mum - Matt Ross

    Your Mum - Matt Ross

  • Your Mum - Simon Waterfall

    Your Mum - Simon Waterfall

  • Your Mum - Graham Fink

    Your Mum - Graham Fink

  • Your Mum - Liz Sivell

    Your Mum - Liz Sivell

  • Your Mum - Matt Powell

    Your Mum - Matt Powell

  • Your Mum - Paul Banham

    Your Mum - Paul Banham

  • Your Mum - Pete Petrella

    Your Mum - Pete Petrella

  • Your Mum - Flo Heiss

    Your Mum - Flo Heiss

  • Your Mum - Daniele Fiandaca

    Your Mum - Daniele Fiandaca

  • Your Mum - Sam and Dave

    Your Mum - Sam and Dave

  • Your Mum - Gav Gordon Rogers

    Your Mum - Gav Gordon Rogers

of

Hamilton has roped in some big agency names to feature in a series of compromising photographs with a transvestite bearing a certain resemblance to himself on Yourmumlovesyou.com.

Among those puckering up to Hamilton are Dare's creative partner Flo Heiss and M&C Saatchi's executive creative director Graham Fink.

Hamilton seems less keen on Lean Mean Fighting Machine's creative partners Sam Ball and Dave Bedwood, and totally unimpressed by ironing a shirt for Daniele Fiandaca, the co-founder of digital collective Creative Social.

Your Mum has already been appointed by agencies including LBi, M&C Saatchi and TwentySix.

Hamilton said: "The best agencies have always understood that a key part of their service offering is connecting their clients with best of breed specialists in all sorts of areas.

"The furious pace of technological change coupled with media fragmentation means that agencies that claim to be all things to all men have started to lack credibility. Your Mum is here to help the best agencies to execute their digital strategies and concepts to the highest standard."

Prior to Play, Hamilton held roles at Agency.com, Dare and LBi and has won awards for his interactive work including D&AD, Cannes Cyber Lions, One Show Interactive, Clio and Webbys.

 

Topics