The concept is the idea of Dave Dye, one of the creative directors of Campbell Doyle Dye. He commissioned 35 creatives, including John Hegarty and the commercials director Mark Denton, to design record sleeves that announce D&AD award juries, composed of the likes of Andy McLeod and Trevor Beattie.
The Annual, now in its 42nd edition, includes 746 pieces of work from 23,000 items entered for awards from 58 countries. Hegarty's contribution was inspired by a Clash album, while Identica's Geoff Halpin and Vince Frost of Frost Design were influenced by 60s psychedelia and the Queen album Queen II respectively.
The Annual, which has a lenticular front cover, has been redesigned to give greater emphasis to award-winning work and to accommodate more information on each entry.