Founding committee members of the Association of Creative
Independents are facing a dilemma over the future of their organisation,
still to establish itself on a formal footing more than two years after
its inaugural meeting.
With the ACI set to appoint a former agency chief executive as its first
president in the next few weeks, some of its founders are questioning
whether it would be better to remain as an informal group.
The idea of the ACI providing a focus for the growing number of
creatives working outside the conventional system was first mooted in
Since then, the organisation has been virtually anonymous. Today it does
not have a membership list or an agreed membership fee.
Almost 40 creative independents declared an interest in becoming founder
members of the ACI when it was first mooted. ACI supporters hoped the
body would raise the credibility of creative independents among
potential clients and would raise the status of its members above that
of mere freelancers.
Bill Thompson, a member of the ACI’s launch committee, said: ’We wanted
a president out of pride rather than necessity. I don’t see any need to
go beyond what we’re doing now if we can’t improve on it.’
But Paul Garrett, a founding partner of Fourhead who has been pushing
for a properly established ACI, this week dismissed suggestions that the
idea was a dead duck. ’We’re still on track, even if we’re not
hurrying,’ he said.