Credit Suisse calls pitch for $100m job

The finance giant Credit Suisse Group is talking to agencies about its $100 million global advertising account.

Credit Suisse, which specialises in private banking and asset management, has already drawn up a shortlist and will see presentations from the incumbent, Euro RSCG London, as well as Lowe, StrawberryFrog Amsterdam, McCann Erickson Germany and Kirschenbaum Bond & Partners New York.

The pitch will by run by Charles Naylor, the chief communications officer for the Credit Suisse Group. It follows Credit Suisse's recent decision to simplify its offering by merging its main op-eration with the Credit Suisse First Boston investment bank. This resulted in the company dropping the First Boston part of its name after 27 years.

The successful agency will be asked to produce a global campaign to promote Credit Suisse's new offering. This will replace the "360-degree finance" positioning, created by Euro RSCG in 2001.

Earlier this year, Credit Suisse dropped the logo it has used since 1997 and abandoned the red and blue colours that have adorned its corporate material since it was known by the German name Schweizerische Kreditanstalt.

WPP's Enterprise was appointed to handle the rebrand.