Crispin Porter bids to make carrots sexy

NEW YORK - Crispin Porter + Bogusky has created three humorous spots "for a bunch of carrot farmers" that tackles the task of making carrots sexy and cool, entreating kids to "Eat 'Em Like Junk Food".

Crispin Porter + Bogusky: creates carrot campaign
Crispin Porter + Bogusky: creates carrot campaign

One spots features an attractive woman playing sexily with carrots in a spoof of an ice-cream ad.

A second spot features an "extreme impossible stunt" as a guy in a jet-propelled grocery trolley flies off the face of a cliff as he is shot at by a woman firing a heavy machine, which spits carrots.

Big question is will it make carrots sexy or cool to kids?

The campaign is for a collection of carrot farmers, according to the campaign's website Babycarrots.com.

The site said: "Our mission: To get folks to eat more carrots. Then get their friends to eat more carrots. Then get their friends' friends to eat more carrots.

"And so on and so forth, until carrots are the official favourite food of everyone, everywhere."


 

 

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