Crocs creates pop-up with artist takeovers and limited-edition charms

'Crocs out the box' runs from 9 May to 30 July.

Crocs: pop-up in Shoreditch
Crocs: pop-up in Shoreditch

Crocs, the footwear brand, is creating an activation that celebrates creativity, street style and the classic clog shoe.

The "Crocs out the box" pop-up runs from 9 May to 30 July at Boxpark Shoreditch, London, and will give guests a chance to buy a pair of Crocs in six colours.

Visitors will also be able to customise their purchases by 3D-printing limited-edition charms.

There will be a series of events throughout the residency to showcase Crocs’ partnership with five artists: Graffiti Life, Eleanor Hardwicke, Ben Rider, Salim Adam and Marloes Haarmans.

They will each take over the store for a day to create artwork inspired by the brand’s ethos of individuality and self-expression.