It is the second annual training programme, launched by Campaign last year, in collaboration with Knowledge Engineeers. It aims to prepare adland’s brightest talent for running the agencies of tomorrow.
The programme includes a competition between senior delegates from all agency disciplines, in which they work together collaboratively on an integrated pitch for a live client brief.
This year’s winning team – called the Odd Elephants – was crowned Future Leaders 2015 and was made up of talent from four different agencies.
The team comprised: Petra Bernet, an account director at UM international; Christopher Boyton, an account director at WCRS; James Hart, a planning director at The Gate; Hayley Inglis, the deputy head of project management at WCRS; and Elliot Parkus, a managing partner at Arena.
They were awarded prizes by Mark Lund, the chief executive of McCann Worldgroup UK, and Claire Beale, the global editor-in-chief of Campaign.
Lund led this year’s team of mentors and speakers: Lisa Thomas, the chief executive of M&C Saatchi; Martin Brooks, the co-founder and partner of Havas Work Club; Sam Williams-Thomas, the chief executive of OgilvyOne UK; Yvonne O’Brien, the chief insight officer at Havas Media; Colin Byrne, the UK and EMEA chief executive for Weber Shandwick; Cilla Snowball, the group chief executive of Abbott Mead Vickers BBDO; Darin Brown, the EMEA chief executive for Possible; and Christy Stewart-Smith, the managing director of The Gate.
The three-day event, at Chelsea Football Club’s Stadium in Stamford Bridge, west London, ran from 10-13 November.