Cross-Media Sales Team of the Year

Cross-Media Sales Team of the Year

Channel 5

The value added to Channel 5 through its commercial innovation was shown when the broadcaster was sold to Viacom in April for £450 million – £347 million more than Northern & Shell paid for it less than four years earlier.

The price reflects Channel 5’s success in creating new ways of working with advertisers across a diverse portfolio of media to develop cross-media and cross-platform solutions.

The past year has seen this "partnership" strategy come into its own, with the broadcaster striking 144 deals with brands – the vast majority being cross-media.

The result has been the channel’s most successful year ever, with revenue growing 11 per cent – double the market rate – in the year to June. It’s all the more remarkable given that audience levels have remained flat since 2010.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company.

Find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now