Bartle Bogle Hegarty is formalising its senior creative line-up
with the promotion of Bruce Crouch to executive creative director.
Crouch will split the creative direction on individual accounts between
himself, Pat Doherty - in her role as creative director - and Rosie
Arnold and John O’Keeffe, who have been named as group heads.
John Hegarty, the chairman and founder of BBH, is intending to spend the
majority of his time at BBH’s fledgling New York office over the next
year. He will be helping Cindy Gallop and Ty Montague, the president and
the creative director of the New York office respectively, to lead BBH’s
entry in to the US market.
Crouch has already been working in the role informally over the last
year. Hegarty commented: ’This is about us looking at the next five
years for BBH and it formalises the job that Bruce has already been
carrying out in his outstanding management of the department.’