CST, Fallon and Ogilvy among those represented in The Hospital Club 100

The Hospital Club has announced its shortlist of the 100 most influential people believed to be shaping London's creative scene in 2010, including strong nominations from Anomaly, Adam & Eve, AKQA, CST, Fallon, Mother London and Ogilvy.

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Now in its third year, The Hospital Club 100 aims to throw the spotlight on the people in whose hands the future of creative Britain is believed to lie, both in the short and longer term.  

The shortlist is compiled by those who work within the creative industries and is based on genuine current contribution and importance, not according to the size of someone's bank balance, celebrity status or past reputation.

The list also celebrates its commitment to highlighting both established and emerging talent side by side.  

Over the next month people are invited to vote for who they think should feature in the final 100 by logging onto thehospitalclub.com.

Names included in this year's ‘Advertising, Marketing and PR' category are Adam & Eve's James Murphy, Anomaly London's Paul Graham, CST Advertising's Dave Trott, AKQA's James Hilton, Mother London's Mark Waites, Ogilvy's Rory Sutherland and Fallon's Gareth Goodall.

The Final 100 will consist of ten individuals per category, five of whom are "established" and five of whom are "emerging".

The categories reflect the membership of The Hospital Club and also include Music; Film; TV; New Media/Digital; Publishing & Writing; Theatre & Performing Arts; Fashion; Art & Photography and Design.

Those featured in this year's emerging talent shortlist, alongside Goodall, include a relatively new entrant to film, Jonathan Ross' wife Jane Goldman who co-wrote 'Stardust' and recently wrote and co-produced 'Kick-Ass'.

Will Turner, chief executive of the Hospital Club, said: "The Hospital Club 100 is a list of who's-who and who-will-be the power players within the creative industries both now and in the future.  

"The list is voted for by the people within each industry so it always throws up some really interesting names who go on to become incredibly influential within their field. Last year, the response was overwhelming and we hope this year's list will be as instructive."

Other names on this year's shortlist include Freud's Matthew Freud, Futureworks' Brian Solis and Haymarket's PR Week editor, Danny Rogers.

The Hospital Club 100 will be published on 7 July.

Launched in 2007 as an online social network for those working in the media and creative industries in London, thehospitalclub.com claims to be the only club designed specifically for creative entrepreneurs. 

As part of London's creative community it defines its role as discovering and feeding the best creative talent and celebrating their work. 

Last week, The Hospital Club 100 launched a print and online ad campaign called ‘Brave New Future' to support its hunt for London's best creative talents.