CST picks up £8m Subaru ad account

LONDON - Subaru, the Japanese-owned car manufacturer, has appointed Chick Smith Trott to its £8 million UK advertising account after a pitch against the incumbent, Palmer Hargreaves Wallis Tomlinson.

Subaru...appointed Chick Smith Trott to UK ad account
Subaru...appointed Chick Smith Trott to UK ad account

The agency will now handle TV, outdoor, press and online work for the brand, which is planning a major marketing push towards the end of this year and in 2010.

Subaru is set to launch a series of new models over the next few years, including the Legacy, which will be unveiled at the Frankfurt Motor Show next month.

The manufacturer is also rumoured to be launching a new version of the Impreza coupé in the US in 2010, which will be rolled out across Europe in 2011.

Palmer Hargreaves Wallis Tomlinson regained the Subaru business in March this year without a pitch, after losing the account to Miles Calcraft Briginshaw Duffy in March 2005.  

Before MCBD took over the account, the Birmingham-based integrated shop had been the incumbent on the business for 14 years.

CST’s appointment was made by Kenyon Neads, who was promoted to the position of marketing director for Subaru and Isuzu in November last year.

Neads, the former brand manager of Isuzu, replaced Lawrence Good in the role, after he was made managing director of the business.