Cullen unveils launch date for Enteraction TV company

Mark Cullen, former managing director of Live TV, is set to launch an interactive television company in January.

Mark Cullen, former managing director of Live TV, is set to launch

an interactive television company in January.



Media Business discovered this week that the new company - named

Enteraction TV - is being set up to make web television for the digital

interactive platform. It will provide programme packages to sell to

broadcasters and web producers who are looking to send data to a website

to enable viewers to watch television on their PCs.



Cullen, who was recently made redundant following the closure of Live TV,

will run the new venture alongside two programmers, Adrian Swift and Mark

Murphy, both from Live TV.



According to Cullen, there is huge potential for advertisers on the new

interactive programme format, but it’s too early to confirm who these

advertisers are.



Cullen said: ’We have already been approached by a host of ad agencies and

are in talks with clients who want to produce interactive

advertising.’



Cullen continued: ’The type of programme format we will provide will

change the way that people can advertise.You could be sitting at home

watching digital television and a banner ad will flash up during the

commercial break. It could be a little icon with a Galaxy chocolate logo

on it, for example. All you have to do is press on the logo and it takes

the viewer into a short film about the product.’



Enteraction will be backed by a range of trade investors, who will be

announced in the weeks leading up to the company’s launch in January.



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