Cunard has awarded its £3.5 million creative account to
TBWA/London and appointed Manning Gottlieb Media to handle media
planning and buying.
The appointments were made as Cunard prepares to expand operations in
the UK with the launch of two new cruise ships, the first of which is
the Queen Mary 2 next year. Creative for Cunard was previously through
Douglas Perry Rogers and Lavery Rowe held the media.
Cunard, a member of the Carnival Group of cruise lines, operates the QE2
and Coronia. Its recent advertising spend has focused mainly on
Stuart Perl, the European director of marketing at Cunard, said: "I am
delighted to be working with such innovative agencies as TBWA/ London
and Manning Gottlieb Media."
Garry Lace, the chief executive of TBWA/London, said: "It's always great
to kick off the new year with a win, especially with Cunard being such a
world famous travel brand."
Dan Fallon, the associate director of Manning Gottlieb Media, said:
"Cunard is the most prestigious brand in the cruise sector. It is a
great fit with Manning Gottlieb's experience in the travel market and of
Last September, Cunard was unfortunate when its ad in British Airways'
High Life magazine showed two people looking at the New York skyline,
with the World Trade Centre in a prominent position. It used the line:
"New York may have changed, the best way to get there hasn't."