Cupid and Fate reprise ad roles

LONDON - The dating site is reviving its lazy Fate and Cupid characters for a New Year TV push.

The pair shirk their matchmaking responsibilities so they can follow other disputes, giving consumers a chance to try the website.

The ads, by Hanft Raboy and Partners, will break on Boxing Day.

Jason Stockwood, the international managing director at, said: "The new campaign is entertaining and motivating, urging people not to wait for Cupid and Fate in their quest for love and visit instead."

Once again, actors Glenn Hirst and Spencer Jones play Cupid and Fate.



Don't Wait for Cupid and Fate
Creative agency
Hanft Raboy and Partners
Media buying
Production company
Another Film Company
Nick Jones
Emma Johnston