Cuprinol "cheer it up" by 18 Feet & Rising

Cuprinol, the garden woodcare brand owned by AkzoNobel, has a released a TV campaign featuring a gnome-sized man in a helicopter. The campaign, which was created by 18 Feet & Rising, comprises two spots, the first of which (called "colour") broke on 7 April. The second ad ("total deck") will run from 21 April. Both feature a miniature pilot, who squeals with delight when he sees well-cared-for garden furniture, but lets slip an anguished cry when he comes across neglected sheds and decks. The work was created by Anna Carpen and Behrad Taherparvar, and directed by Lukas Hammar through Social Club.