Curb creates "clean" ads for Kia

LONDON - Curb, an agency that focuses on "natural" advertising, has put together a campaign for Kia on street pavements.

Kia... clean ads
Kia... clean ads

The work involves Kia messages and art being spray cleaned into 750 dirty pavement sites across five major UK cities; London, Manchester, Leeds, Bristol and Birmingham.

Each ad is spray cleaned using only natural rainwater and directs pedestrians to a microsite, shapeyoursoul.com.

The executions are being placed in the dirtiest footfall areas in each city and last for two to three weeks before fading.