ICF Next

'Curiosity is a muscle' - Google's Ben Jones

'...the more you use it the faster you're going to learn and be receptive to new things' says Ben Jones, global head, Unskippable Labs at Google.

Campaign, in partnership with ICF Next, films a series of change-making brand marketers in Cannes. Here, ICF Next's managing partner, chief growth and innovation officer, Bryan Specht, sits down with Google's Ben Jones to talk about innovation, risk and HBO's Chernobyl.