AdvertiserCurrys PC World
SectorRetail brands, High Street and Online shopping
Currys PC World's cross-channel campaign highlights the retailer's new lifestyle-based segmentation of laptops.
The 30-second TV spot supports an integrated PR, social and content campaign led by M&C Saatchi PR and 1000 Heads.
Up to 60 pieces of online content will be produced to will run across influencers’ own channels as well as the Currys PC World platforms.