Currys PC World "Get started" by Abbott Mead Vickers BBDO

Currys PC World's cross-channel campaign highlights the retailer's new lifestyle-based segmentation of laptops.

The 30-second TV spot supports an integrated PR, social and content campaign led by M&C Saatchi PR and 1000 Heads.

Up to 60 pieces of online content will be produced to will run across influencers’ own channels as well as the Currys PC World platforms. 


Chief marketing officer, Dixons Carphone
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